Zane RuheimLet's talk

blog

Build logs & straight answers.

What I'm building, what it costs, and what actually works — written for business owners, not other developers (mostly).

latest·7 min read

Online Booking for Small Business: Which Tool to Use

Square Appointments, Calendly, Acuity, or a custom booking page? What each costs in 2026, who it suits, and how to add online booking to your website.

Read the post →

Website Gets Visitors but No Calls? 9 Fixes That Work

Traffic but no calls or form fills? Nine fixes for small business websites, from the phone number to the contact form, ranked by how much they usually help.

· 8 min

AI SEO: How to Get Your Business Cited by ChatGPT

How to show up when customers ask ChatGPT, Google AI Overviews, or Perplexity for a recommendation — what actually makes a page citable, and what's snake oil.

· 9 min

Website vs. Mobile App: Which Does Your Business Need?

Most small businesses that ask me for a mobile app need a better website instead. Real costs for both, when an app actually pays off, and how to decide.

· 8 min

What Pages Does a Small Business Website Need?

Most small businesses need four pages, not twelve. Here's what each page is for, which ones earn their place, and how many you actually need in 2026.

· 8 min

How Much Does Website Maintenance Cost in 2026?

Compare website maintenance costs using real care-plan prices, annual budget examples, and a checklist for hosting, updates, backups, and support.

· 8 min

Do I Need a Website If I Have a Facebook Page?

A Facebook page is genuinely enough for some businesses. Here's the honest test for whether yours is one of them — and what a page can never do for you.

· 7 min

Why Isn't My Website Showing Up on Google?

Your site is missing from Google for one of five reasons. Here's how to diagnose which one in about 10 minutes, and what each fix actually costs you.

· 8 min

Website Redesign Checklist: 12 Fixes Before You Pay Anyone

A 12-point website redesign checklist for small business owners: what's costing you customers, what to demand, and what should never cost extra.

· 9 min

Wix vs Squarespace vs Custom Website: Honest Math for 2026

Wix, Squarespace, or a custom website? The honest 3- and 5-year math for small businesses — including when the DIY builders genuinely win.

· 9 min

7 Restaurant Website Mistakes That Cost You Orders

PDF menus, wrong hours, slow mobile pages — 7 restaurant website mistakes that quietly send hungry customers to competitors, and how to fix each one.

· 7 min

How Much Does a Small Business Website Cost in 2026?

Real 2026 numbers for a small business website: DIY builders, freelancers, and agencies compared — with the actual prices I charge and the hidden costs.

· 9 min

Why most AI-built websites fail (and how to spot one before you pay)

AI website mills are flooding small businesses with cheap, broken, look-alike sites. Here's what actually goes wrong — and the questions that protect you from buying one.

· 4 min